About Smopper
A grocery price comparison that does the unit math for you.
Shelf tags are not built to be compared. One store prices per pound, the next per ounce, a third gives you a count and leaves you to work it out. Smopper collects prices from the stores near you, converts every package down to one common unit, and tells you what things actually cost.
It is free, it is independent, and no store can pay to rank higher, because there is nothing to buy. If a price cannot be verified it shows up as a gap rather than a guess, which is why some categories are thinner than I would like.
- 38,671
- prices tracked
- 1,671
- store locations
Who it is for
Nobody wakes up wanting to use a price comparison tool. You end up here because of a specific, annoying situation, and there are about four of them.
You are deciding where to shop this week
One store is closer, one has the better flyer, and you cannot tell whether the difference is worth the drive. Put your list in and you get a total per store instead of a hunch.
You are holding two packages in an aisle
Different sizes, different counts, one of them on sale. Smopper has already converted both to the same unit, so the comparison is done before you get there.
You are trying to cut a grocery bill
Not by clipping coupons for things you would not otherwise buy. By finding the four or five staples where you are quietly paying more than you need to, every single week.
You want to know if a price really went up
Prices get collected on a schedule and kept, so you can see whether something moved or whether it just feels that way. The blog is mostly me digging into exactly that.
Ways people actually use it
- 01
Price your usual list
Type in the ten or twelve things you buy without thinking. Milk, eggs, bread, coffee, whatever your house runs through. You get each store's total and, more usefully, which items are dragging it up.
Open the compare tool - 02
Check one item before you commit
Search a single product and see what it costs per ounce, per pound, or per count at every store nearby. This is the one I use most, usually standing in a store with a cart in front of me.
Look something up - 03
Test a store brand against the name brand
Store brands are matched to the name brand they stand in for, so you are weighing two things you would actually swap rather than two things that happen to share a shelf.
Compare a swap - 04
Read the longer version
Some questions do not fit in a results grid. Whether a package shrank, which store won a whole category over six months, what a free turkey really costs you. Those end up in Smopper Insights.
Read the blog
What it covers
Every chain listed here is priced in full, not sampled. Shelf prices and weekly flyers come in on a schedule, so the numbers are already in place before you go looking for them.
Coverage runs down to the individual store. Set your area in the compare tool and Smopper prices the branches nearest you instead of a regional average, because the same jar can be two different prices four miles apart.
- Kroger
- 1,285 locations
- Giant Eagle
- 214 locations
- Aldi
- 118 locations
- meijer
- 30 locations
- Kuhn's Market
- 8 locations
- Fresh Thyme
- 3 locations
- GFS Marketplace
- 3 locations
- Trader Joe's
- 3 locations
- Sam's Club
- 2 locations
- The Fresh Market
- 2 locations
- Whole Foods Market
- 2 locations
- Wholey's
- 1 location
Missing the store you shop? Tell me which one. That is how this list grew in the first place.
Who runs it
Me. I’m Ashley, I built this on nights and weekends after one too many arguments with a shelf tag, and there is no team behind me. I write the posts and I answer the email, so if something here is wrong, it is my fault and I would like to know.
Start with a week’s worth of the boring stuff.
A few cents an ounce on the things you buy every week is where the real money is hiding. It takes about a minute to find out, and if a price looks wrong to you, send it over.
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